About

You are hiring
a person, not a portal.

Masoko is Mauricio López. When you write to us, he is the one who reads it, writes back and does the work. There is no account manager between you and the person making decisions about your brand in Mexico.

Mauricio López, founder of Masoko, in his Mexico City office

Mauricio López

Founder and director · Mexico City

I have been working with Mexican businesses since 2008 — building their websites, positioning them on Google and protecting their brands before the IMPI, Mexico's trademark office. In 2011 that work consolidated under Masoko®, a registered trademark and my own company — not a franchise, not a reseller.

Most of that work has been for Mexican companies selling to Mexicans. What I kept seeing was the other direction: foreign companies arriving here with a translated website, no local search presence and no idea why nothing was happening. They were doing everything right for their own market and everything wrong for this one.

That is what this site is for. The services are the same ones I have been doing for eighteen years — websites, search, technical setup — pointed at companies that are landing in Mexico rather than companies already here.

What that means for you

The practical consequences of working with one person instead of an agency.

  • You always talk to the same person. No handover from the salesperson to the team that actually does the work — a gap where most of the original brief gets lost.
  • I will tell you when something won't work. A Google Business Profile you don't qualify for, a keyword with no demand in Mexico, a budget that won't move the needle. Saying so early costs me a sale and saves you months.
  • Everything stays in your name. Your domain, your hosting, your Google profile, your analytics. I work as administrator and hand back full control whenever you ask.
  • There is a limit to how much I take on. One person can only run so many projects properly. If I am full, I will tell you instead of queueing you behind three other clients.

Masoko, the company

Registered trademark since 2011, based in Mexico City, working since 2008.

Mauricio López with the Masoko brand characters

The characters are ours. So is the trademark — we register them for clients too, which is how we learned to do it properly.

Write to Mauricio

Tell him what you are planning in Mexico. You will get a written answer with a clear scope and a price — not a sales call.

We reply in writing, usually within one business day. No newsletter, no sales calls.